{"title":"关系营销与服务营销:文化领域价值创造的两个趋同视角。西班牙表演艺术消费者的实证研究","authors":"M. J. Quero","doi":"10.1007/BF03180758","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"22","resultStr":"{\"title\":\"Relationship marketing and services marketing: Two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain\",\"authors\":\"M. J. Quero\",\"doi\":\"10.1007/BF03180758\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":393769,\"journal\":{\"name\":\"International Review on Public and Non Profit Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"22\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Review on Public and Non Profit Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/BF03180758\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Review on Public and Non Profit Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/BF03180758","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Relationship marketing and services marketing: Two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain