Meme类型和YouTube道歉恶搞艺术

QingXiao Cui
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引用次数: 0

摘要

YouTube上的道歉视频被一些人认定为一种类型,因此它们具有独特和可识别的特征,可用于重新语境化和模仿。分析的三个模仿是两个视频:洛根·保罗的“对不起”,这是对他的自杀森林争议的回应,以及特拉维斯·斯科特对天体世界悲剧的回应。YouTube视频作为一种视听媒体,具有非常多的模式,有很多语言和视觉创意的机会。本文从多模态语篇分析的角度,考察了YouTube上三篇道歉模仿作品所使用的一些语言和非语言策略,这些策略既嘲笑和批评了道歉的原作者,也嘲笑了道歉的公众人物。这进一步证明了YouTube上的道歉模仿类型是如何被互联网用户编纂的。
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Meme genres and the art of the YouTube apology parody
YouTube apology videos have been identified by some as a genre, and as such they have unique and recognizable features available for recontextualization and parody. The three parodies analyzed are of two videos: Logan Paul’s “So Sorry,” a response to his suicide forest controversy, and Travis Scott's video response to the Astroworld Tragedy. YouTube videos, as an audio-visual medium, are extremely multimodal, with many opportunities for linguistic and visual creativity. From a multimodal discourse analytic perspective, this paper examines some of the linguistic and non-linguistic strategies used by three YouTube apology parodies to mock and criticize both the original apology and the public figure issuing the apology. It further demonstrates how the genre of the YouTube apology parody has been codified by internet users.
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