DIGITAL ENTREPRENEURSHIP AND EMPOWERMENT: A CHALLENGE FOR THE EXECUTIVE SECRETARY

The aim of this article is to understand how the strategic action of entrepreneurship and the access and use of technology empower women to manage their professional career in the area of executive secretariat. The theory defines entrepreneurship as an individual's ability to seize or create opportunities, involving time and financial investment risks, but can also be considered as a strategic action of the individual in a particular activity, whether it is its own business or as a project leader. The advancement and development of technology contributes to the digital empowerment of the individual, regardless of gender, but access and use is required. To reach the objective of this research, the methodology used includes a survey through in-depth interview and questionnaire with quantitative approach. An interview was conducted with the company founder Click Secretária and the applied questionnaire obtained 128 answers. The results propose a deductive analysis for the understanding of entrepreneurship as a strategic action and the use of technology as digital empowerment in the executive secretariat area.