邮集机器人服务示范实验及旅游目的地营销问卷调查

Sachiko Nakagawa, Hiroshi Akutsu, Y. Tsuchiya, N. Matsuhira, M. Narita
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引用次数: 8

摘要

近年来,从旅游目的地的角度进行营销研究的旅游目的地营销受到越来越多的关注。我们开发了一种使用机器人的邮票收集和问卷调查服务,目的是应用于旅游景点和展览观众的市场研究。这种机器人服务可以通过多个机器人获取游客的信息和状态,并将这些数据进行汇总,通过互联网实时提供给活动组织者等利益相关者。在本文中,我们报告了在东京大视野举办的大型活动中的两个评估实验。此外,我们使用机器人和设备验证了我们的邮票收集和问卷调查服务的有效性,并验证了所获得的数据的利用率。
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Demonstration Experiments of a Robot Service of Stamp-Rally and Questionnaires for Tourism Destination Marketing
Recently, the concern with tourism destination marketing, which is conducted marketing research from a point of view from a tourism destination, has been growing. We developed a stamp-rally and questionnaire service using robots, with the aim of applying to the marketing research of tourist site and visitors of an exhibition. This robot-service is able to obtain the information and status of tourists by multiple robots, able to aggregate these data, and able to provide them to the stakeholders such event organizers in real time via the Internet. In this paper, we report two evaluation experiments in big events held on TOKYO Big Sight. In addition, we verify the effectiveness of our stamp-rally and questionnaire survey service using robots and devices, and verify the utilization of data obtained.
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