Domestication of Telecentres by Malawian Rural Women

The potential of telecentres to bridge the digital divide can only be realised when their services are appropriated by all groups in the community. Previous studies show that in Malawi only a few women use telecentres. This article used Domestication Theory to explain the processes through which women in rural Malawi encounter technologies, deal with them and integrate them into their lives. Data was obtained via interviews with women (both users and non-users) and a Telecentre Manager. The study shows that: i) commodification was influenced mainly by word of mouth; ii) the women who appropriated the Telecentre used it for instrumental and hedonic purposes; iii) the appropriation was influenced by convenience, compatibility with the needs of women and perceived usefulness of the Telecentre; and iv) non-use was due to lack of awareness, illiteracy, limited financial resources, cultural roles and perceptions about the telecentres. The findings could help policymakers in maximising use of telecentres among women.