Research on Visual Cognitive Model Modeling based on Design Psychology

This article is based on the theoretical achievements of design psychology, takes graphic poster design as the research object, and combines experimental psychology methods with information processing technology to construct a visual cognitive model that can serve art design. This article firstly starts from the laws of formal beauty in design psychology, and screens the formal beauty features of posters. Secondly, a subjective evaluation experiment for the formal beauty characteristics of the poster materials was conducted, and correlation analysis and factor analysis on the processed experimental data were completed. Finally, this article uses a variety of machine learning algorithms to construct a visual cognitive prediction model. This article summarizes seven low-level and four high-level feature descriptors of the beauty of poster form, and constructs a prediction model from low-level features to high-level features. In addition, this article also quantifies the “Balance” feature which has the highest word frequency in the low-level features, realizing the calculation of the balance degree of the poster image.