设计面向Z世代的销售营销模式

Mohammadali Shahbandi
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引用次数: 0

摘要

在商业世界和信息时代的发展和新信息技术的出现;Z世代,由于其焦点组件的特殊功能,导致他们的关注范围较短或分散,并有一个复杂的过滤器,使这一代人非常快速,专注于目标内容,避免他们不感兴趣的广告;对提供服务和产品的公司给予了特别关注。出生于2000年至2014年之间的新一代向管理者、商业领袖和营销人员传达了这样的信息:他们需要更多地关注新的、更快的技术,以便与下一代人成功地工作和做生意。是什么让这一代人在营销方面比其他几代人更重要?这些消费者的高人口数量及其在全球和美国的增长趋势;他们对成年后使用新数字技术的兴趣,作为数字原住民,换句话说,几乎从出生起就与这项技术同步;Z世代对商业产生了特殊的影响,他们愿意从有道德和负责任的公司购买产品,并使经理和营销人员相信,为了吸引新客户,有必要比以前更多地考虑这一代,并将其纳入产品或服务的销售和营销政策中。
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Designing a Sales Marketing Model for Generation Z
In the world of business and the age of information development and the emergence of new information technologies; Generation Z, due to its special feature in the focus component that leads them to a short-range of attention or decentralization and has a sophisticated filter that makes this generation extremely fast and focus on the target content and avoid ads that interest them is not; Special attention has been paid to companies to provide services and products. Born between 2000 and 2014, this new generation has conveyed to managers, business leaders, and marketers that they need to pay more attention to new and faster technologies in order to succeed in working and doing business with the next generation. What makes this generation more important than other generations in marketing; The high population of these consumers and its growing trend around the world and in the United States; Their interest in using new digital technologies towards adults, being digital natives or in other words, synchronizing with this technology almost from birth; Generation Z has a special impact on business and their willingness to buy from ethical and responsible companies and has convinced managers and marketers that in order to reach new customers, it is necessary to consider this new generation more than before and Include in the sales and marketing policies of their products or services.
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