A Study on the Dialectic Female Narrative in Korean Idol Music Video: Focused on the girl group “Red Velvet”

The purpose of this study is to examine the dialectical female narrative that appears in the music video of the girl group “Red Velvet” through Hegel's dialectic. In the red velvet song with the velvet concept targeted in this study, “Women's narrative,” in which women become the subject of narrative and express the self-realization of the female subject, is a central element. Macroscopically, these songs form a “These-Antithese-Synthese” relationship, and epicly, they consist of a “divide-integration-divide-integration” aspect. In general, “These” is a hesitation to return to a patriarchal and male-centered society, and “Antithese” is symbolized by a determination to overcome this hesitation and build an independent and independent self. In other words, in the case of “divide”, hesitation was resolved or completed without being overcome, and in the case of “integration”, hesitation was overcome and self-identity was found. Given that the relationship between the four songs ends in an anti-harmony relationship, it can be seen that the female community represented by Red Velvet overcame this hesitation, solidified its identity, and achieved self-realization. This logic of “These-Antithese-Synthese” in Red Velvet's music video can be expanded further from Red Velvet to a metaphor for the situation that girl groups face in Korean society. For girl groups aimed at commercialism, feminism tended to be taboo in itself, but since the mid-2010s, gender issues have emerged as socio-cultural issues, and girl groups have also begun to change. Girl group members show direct or indirect support for feminism, and the agency that plans girl groups has also introduced girl crush and girl group that advocates feminist concepts. However, this move remains at the commercial level, and the girl group's utterance on feminism is becoming more cautious than before. As such, the situation facing girl groups in Korean society is very complicated, so girl groups are constantly repeating their attitude of conformity and rejection to the patriarchal society. When there is constant reflection and concern about feminism socially, girl groups will be able to add sincerity to their music.