Fintech, the digital age of financial services

Coexistence with technology has become part of daily life, the advantages of its use have spread to different disciplines such as finance, this evolution is part of the emergence of companies called Fintech (Financial Technology), a term that unifies Finance with technology, and that promotes the development of services and products that includes technological innovation to provide financial services, in a practical way and with easy access to people, companies or government. Fintech companies follow a customer-focused methodology, developing technological solutions according to the needs of their users and the current trend of the digital market, their most common products are focused on: means of payment and transfer, infrastructure for financial services, credits digital, personal finance, business finance, crowdfunding, disruptive financial entities, cryptocurrencies, Blockchain, and InsurTech. The objective of this article is to analyze the products offered by Financial Technologies (Fintech) in the design of solutions for companies or independent users in their inclusion in the use of technology-based financial services, taking as a normative reference the antecedents of the Law for Regulate Financial Technology Institutions (LRITF) in Mexico.