我不想完美:调查Z世代学生在社交媒体上的个人品牌,以寻找工作

N. M. Trang, Brad McKenna, Wenjie Cai, A. Morrison
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引用次数: 1

摘要

本研究旨在探讨Z世代求职时在社交媒体上的个人品牌塑造。设计/方法/方法Z世代学生在大学的最后一年接受了关于个人品牌、招聘人员和职业顾问的采访,以深入了解招聘流程和对在线个人品牌的期望。面试前,Z世代学生的领英(LinkedIn)资料会被检查,然后被输入面试流程。利用印象管理理论,研究结果显示,Z世代认为在线个人品牌是在就业市场获得更多优势的关键工具。在Z世代的在线个人品牌中,期望的自我和感知的自我之间存在差距。有效的自我反思、真实的沟通、自我提升过程、风险意识和不断控制数字足迹等策略建议建立更强大、更连贯的个人品牌。Z世代青睐更具活力、互动性、在制品的真实个人品牌。原创性/价值这项研究表明,真正建立在线个人品牌战略和策略的重要性,可以弥合Z世代在求职时在社交媒体上的个人品牌形象期望和感知之间的差距。
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I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking
PurposeThis research aims to explore generation (Gen) Z's personal branding on social media when job seeking.Design/methodology/approachGen Z students, in their final year of university, were interviewed about personal branding, as well as recruiters and career advisors to gain insights into the recruitment process and expectations of online personal brands. Before interviewing, Gen Z students' LinkedIn profiles were examined, and then fed into the interview process.FindingsUsing impression management theory, the findings show that Gen Z perceive online personal brands as a crucial tool to gain more advantage in job markets. A gap was found between desired and perceived selves in Gen Z's online personal brands. Strategies such as effective self-reflection, authentic communication, self-promotion processes, awareness of risks and constantly controlling digital footprints were suggested to build stronger and more coherent personal brands. Gen Z are in favour of a more dynamic, interactive, work-in-process of authentic personal brands.Originality/valueThis research demonstrates the importance of authentically building online personal branding strategies and tactics to bridge the divide between Gen Z's desired and perceived images in personal branding on social media when job seeking.
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