Research on the Integration of Jingdezhen Ceramic “Intangible Cultural Heritage” into Curriculum Politics of Art Design Major in Colleges and Universities

With the deepening reform of higher education and teaching in China, the ideological and political construction of various disciplines and professional courses is urgent.As a ceramic intangible cultural heritage reflecting excellent traditional culture and national spirit, it is consistent with the spirit required for the ideological and political construction of art design majors in colleges and universities. The combination of the two plays a positive role in non-genetic inheritance and curriculum education. With the inheritance and promotion of intangible cultural heritage as the main line, the intangible cultural heritage promotes the realization of moral education in colleges and universities to cultivate people.The ideological and political construction of university curriculum and its integration with intangible cultural heritage are analyzed, then the measures of integrating Jingdezhen Ceramics "Intangible Cultural Heritage" with art and design courses in colleges and universities were discussed from four aspects: the improvement of teachers' own knowledge, the excavation of ideological and political elements of "Intangible Cultural Heritage", the careful design of teaching content, and the combination of online and offline teaching.