Innovative Modes of E-commerce in the Tangible Commodity Market

This paper aims to innovate the e-commerce modes in the tangible commodity market by relating features of tangible goods to the application of e-commerce. It expounds on the creation of shopping-guiding websites that enhance consumers’ knowledge about the tangible commodities. It also explores the opening of on-line communities for the building of experiential on-line brand paradigm. Meanwhile, it digs into the on-line/off-line paralled catalogue mode----the most effective way to e-commerce paradigm in the tangible goods market. This paralled catalogue mode will reinforce the judgeability of product quality concerning tangible commodities on line, making it easier to enter into the e-business market