The Images of News Media Perceived by People as Antecedent of News Use

The monograph presents a rigorous, pioneering endeavor; it unveils initial findings that may prompt additional journalism research in a brand-new and fruitful direction. Soo Young Shin intends to direct attention to attributes of news media beyond trust or cred-ibility that the existing scholarship cannot fully account for, including in the context of the situation currently facing the news industry. Shin’s valuable piece draws on an interesting conceptual foundation, and its verification has been arduously executed with three well-thought-out studies. The main discoveries of the study may contribute to several interconnected fields, including media business, journalism practice, and marketing strategies. Its primary contribution lies in the innovative thinking described at the outset that can inspire future scholars to study audience perceptions of individual news outlets and to gauge the impact of these images on marketability and popularity. That said, on one hand, perhaps due to its massive global scope, the theoretical articulation and elaboration of all related components that led to the author’s inquiry (such as the conceptual parallelism of college reputation and national image to news firms) is not entirely cogent. Also, the synthesis of findings may not necessarily reflect and encapsulate the entire image structure of a given media corporation or industry. On the other hand, the monograph offers gems that deserve to be highlighted. communication at Boston University. His research areas are international communication and political communication. He has published in many refereed journals and has co-authored books on the interplay between media and politics, including Media, Politics, and Asian Americans (Hampton) and Image and Emotion in Voter Decisions: The Affect Agenda