{"title":"受众测量和数字化:数字电视和互联网","authors":"Iris Jennes, J. Pierson","doi":"10.1145/2000119.2000138","DOIUrl":null,"url":null,"abstract":"The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.","PeriodicalId":166630,"journal":{"name":"European Conference on Interactive TV","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Audience measurement and digitalisation: digital tv and internet\",\"authors\":\"Iris Jennes, J. Pierson\",\"doi\":\"10.1145/2000119.2000138\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.\",\"PeriodicalId\":166630,\"journal\":{\"name\":\"European Conference on Interactive TV\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-06-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Conference on Interactive TV\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/2000119.2000138\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Conference on Interactive TV","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2000119.2000138","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Audience measurement and digitalisation: digital tv and internet
The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.
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