A Conceptual Model of Factors Affecting e-Commerce Adoption by SMEs in China

It is well known that e-commerce can help firms reduce cost, enlarge market and enhance efficiency etc.. Yet, e-commerce is not being adopted readily by small and medium-sized enterprises in China. So it’s necessary to explore the mechanisms affecting its adoption and implement. Based on literature review, various types of factors previously considered are examined. According to this, a multi-level conceptual model of these aspects of factors affecting e-commerce adoption in Chinese SMEs is proposed on the basis of innovation diffusion theory, technology acceptance model, institutional theory and strategic orientation theory. A series of propositions are developed. Further research suggestions of the theoretical framework are discussed lastly.