Implementasi Teknologi Augmented Reality pada Penjualan Mebel sebagai Solusi Meningkatkan Pengalaman Belanja Konsumen

Abstrack - Shopping experience is important in winning the competition in the digital era, in this sophisticated era consumers can purchase products online or consumers can buy various products anywhere, but it often happens that the products purchased are not what they want, for example furniture products that are not suitable for the room they want, this problem certainly makes consumers feel less satisfied when buying a product. To meet the needs of consumers, businesses must innovate in improving the consumer shopping experience. In this study developed Augmented Reality technology that can be a solution to improve the consumer shopping experience with applications to visualize furniture into 3D objects, to make visualization more perfect researchers use a method that is markerless, a method that can directly visualize 3D objects to the real world, so that consumers can directly visualize the desired furniture 3D object without using markers. In this study, Blackbox testing was conducted with the results of all features in the application can run well as a whole. This application makes it easier for consumers to customize the 3D furniture object in their room before buying, so that consumers can make better decisions and improve a more interactive shopping experience.