Digital transformation of personnel management services

The present paper analyses the extent of development of digital maturity of organizations and HR processes in the transport-logistics field. Digitization is studied in a broader sense as a process of transition from traditional organization into a digital one. The paper presents the author’s classification of digital transformation of a traditional organization into digital, and includes six possible potential levels of digital maturity at present time, as per the degree of automation of production and organizational processes. Based on a sociological survey data, a subjective view of specialists from HR services in the transport-logistics economic sector is presented; this view allows us to understand the depth of digitalization processes in HR departments and the organizations as a whole. The conducted analysis showed that the extent of automation of HR processes in transport and logistical organizations is lower than the extent of automation of main HR processes. At the same time the respondents have highly appreciated the extent of integration of main HR processes. The survey results have shown a higher extent of integration of HR processes and a better-defined strategic approach in the work with personnel of transport-logistics organizations, as compared to data of all the respondents. The conducted survey enables us to make specific perspective actions which would make it possible to recalibrate automation of HR processes in the transport-logistics sector of economy. The increasingly larger role of HR management is proved in the context of deepening gap between the speed of technological growth and the productivity of business.