重新开始

Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2020-09-01 DOI:10.4324/9781003080572-18

Pantea Foroudi, Reza Marvi, J. Izadi, M. M. Foroudi, Pouya Pirzadeh

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摘要

影响企业形象管理的主要因素是什么?影响企业良好声誉的关键因素是什么?结果显示，企业理念、愿景、使命和高层管理驱动力对企业形象管理有正向影响。

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Take a new turn

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

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Building Corporate Identity, Image and Reputation in the Digital Era

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