The Design and Research of Signage and Wayfinding Systems of Traffic of Tour Guiding in Wengang Characteristic Town

Characteristic Towns are China's innovative exploration and successful practice in the new historical period and new development stage. The identification system is an important part of the basic public facilities of a characteristic town, a carrier of the image of a characteristic town, and a window for external display. At present, the construction of the identification system of new rural areas, small towns and characteristic towns in China is far behind. The use of tourism guidance in the design of distinctive town logos allows first-time visitors to quickly find the information of the town they want to find, better understand the basic situation of the town, and at the same time, make the guidance logo connotative and personalized, aesthetic, and integrated. Not only can play its own guiding commentary function, but also fully reflect the cultural characteristics of characteristic towns, which in turn makes the content of characteristic town logo design richer in expression, and the application of tourism guidance concepts will gradually become the mainstream trend of the development of contemporary oriented logo design. This study takes Wengang Town, the first batch of small towns with Chinese characteristics as an example, analyzes the current situation of the traffic sign system in the town, and then proposes corresponding improvement strategies.