人工智能与拍卖设计

M. Banchio, Andrzej Skrzypacz
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引用次数: 13

摘要

受在线广告拍卖的激励,我们研究了简单的人工智能算法(Q-learning)在重复拍卖中的拍卖设计。我们发现,没有额外反馈的第一价格拍卖会导致隐性串通的结果(出价低于价值),而第二价格拍卖则不会。我们表明,这种差异是由首价拍卖中出价比对手高出一个出价增量的激励所驱动的。这有助于在实验阶段后对低出价进行重新协调。我们还表明,提供有关最低中标价格的信息,就像谷歌在转向首价拍卖时引入的那样,增加了拍卖的竞争力。
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Artificial Intelligence and Auction Design
Motivated by online advertising auctions, we study auction design in repeated auctions played by simple Artificial Intelligence algorithms (Q-learning). We find that first-price auctions with no additional feedback lead to tacit-collusive outcomes (bids lower than values), while second-price auctions do not. We show that the difference is driven by the incentive in first-price auctions to outbid opponents by just one bid increment. This facilitates re-coordination on low bids after a phase of experimentation. We also show that providing information about the lowest bid to win, as introduced by Google at the time of the switch to first-price auctions, increases competitiveness of auctions.
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