The Feasibility of Applying Qiang Embroidery Pattern Art in Wenchuan to Cultural and Creative Products

Qiang embroidery is an important part of Qiang culture, and its embroidery pattern is not only a manifestation of the daily life of Qiang people, but also an expression of the spiritual culture of Qiang people, which is integrated with the life of Qiang people. Taking the Wenchuan region as an example, this paper studies the Qiang embroidery pattern art and discusses the feasibility of applying Qiang embroidery pattern art to cultural and creative products based on field investigations, which will play a certain role in the spread, protection, inheritance and development of Qiang traditional culture, and enhance national self-confidence and promote national culture. In this way, it seeks a more suitable communication method and development direction for the traditional national crafts represented by Qiang embroidery.