Virtual Flânerie Teju Cole and the Algorithmic Logic of Racial Ascription

This article reads Teju Cole's award-winning novel Open City (2011) as an extended allegory for the operations of a 'technological unconscious' recently theorized by critics including Nigel Thrift, David Beer, Alexander Galloway, and Katherine Hayles. Cole is widely recognized for being an innovative social media activist; and yet Open City has almost uniformly been labeled an 'antiquarian' text, the highly lettered account of a Nigerian-German flâneur (Julius) who 'aimlessly wanders' New York in search of his racial identity. Yet an emphasis exclusively on Cole's 'antiquarian' style risks missing his novel's formal engagement with the technological present. Drawing on Lev Manovich's account of the flâneur as a figural precursor to the Internet user, I argue that the twenty-one short chapters that serialize Julius's 'aimless wandering' also chart his gradual slotting into an implicitly preferred racial identity category, as Julius is repeatedly hailed by African and African American persons and objects eager to gain his attention. Carefully yoking Julius's flânerie to the protocols of now-ubiquitous systems for user tracking and content personalization notably deployed by Internet browsers like Google, Open City subsequently shows how Julius's 'aimless' desire for serendipitous and diverse social encounters yields, instead, a subtly curated journey through New York cued by his perceived racial indicators. In this way, the novel presents the 'Open City' as a metonym for the 'open' Web in order to lay bare the ideology of 'openness' itself, giving the lie to pervasive cultural investments in the Internet as a 'postracial' global mode of production, and illustrating race's systemic drag within a current phase of tech-intensified capitalism whose putatively neutral proxies reiterate global class formations along racial lines.