A Study on the Necessity of Contents for Joint Exhibition of Korean-Japanese Genre Paintings Using Ukiyoe's Awareness

The purpose of this study is to discuss the functions and meanings that Ukiyoe could present to various publics. Ukiyoe is a painting that focuses on depicting reality rather than depicting the ideal world, past, and future. Based on woodblock prints, Ukiyoe pursues mass production, securing price competitiveness through low prices, depicting original desires, popularity, playfulness, and carpe diem tendencies. Just as Japanese Ukiyoe has the function of securing the positivity of painful reality, Korean genre paintings of the Joseon Dynasty also have the function of restoring the positivity of reality. While the former gained worldwide popularity and fashion and exerted an influence on Western Impressionist painters, the latter has less recognition. In the era of globalization, where cultural products with regional distinctive characteristics are competitive, Korean folklore and Japanese Ukiyoe have unique values. Therefore, it is necessary to promote active cultural exchange, increase awareness, meet the demands of tourism consumers, and revitalize the local economy by holding expositions and joint exhibition event contents in the pavilion to promote the customs of both countries by using the awareness of Ukiyoe.