Efficiency Evaluation of Pure e-Commerce Companies Listed in Stock Market in China Based on AHP-DEA

During recent years, electronic business industry has been developed rapidly. Some companies in the industry have been listed on the security market overseas or in the domestic. They have achieved excellent performance in the stock market, and given great value returns to the shareholders. Chinese economy is experiencing an important period of transforming industrial and economic structures. More and more electronic information and new economy companies will be selected as members of public financing market. Competition, comparison and evaluation among them are necessary. Thus, the efficiency evaluation on the performance of listed e-commerce companies is very important. By employing some financial indicators of the companies, AHP (Analytical Hierarchy Process) and DEA (Data Envelopment Analysis) models are utilized to evaluate the efficiency of six selected “pure” e-commerce list companies. The paper aims at introducing a new quantitative method in evaluating and comparing the performance of the listed e-commerce companies.