Research on Copyright Protection of Sports Events Based on Blockchain Technology

At the 18th collective study session of the Political Bureau of the Communist Party of China Central Committee on 24 October 2019, General Secretary Xi Jinping identified blockchain as "a crucial breakthrough point for the indigenous innovation of core technologies". The deals of Sports event copyright are part of digital asset deals, Sports event copyright also is the focus of copyright protection and the sports industry development, which is a product of sports industry with internet attribute. Actually, protecting the copyright of sports events is equal to protecting the development of sports industry. Due to the deficiency of current copyright protection system, it is difficult to adapt the development of sports copyright. The blockchain is emerging technology which provides a way to solve the problem of copyright protection of sports events. This paper analyzed the situation of digital rights management of sports events, pointed out the shortcomings of digital rights management technology in dealing with Internet piracy and the bewilderment on the copyright protection of new media of sports events, and put forward the blockchain technology to build a good ecological sports copyright dealing mechanism.