Reporting Information as a Form of Communication of Business Entities

The increasing trend in the role of the Internet indicates that it is virtual space that provides most of the information flows required in the process of institutional unit interaction. The subject of the study is the reporting information of economic entities as a form of communication, including through information and communication technologies. The purpose of the article is to analyze the impact of changes in the economy and society, under the influence of both foreign economic trends and internal transformations, on the content of the information source and presentation format. The study is based on the principles of a systematic approach using methods of a popular scientific and, private scientific nature, comparative analysis and methods of logic. The article considers the prerequisites for the formation of new requirements to the content of the information field, ensuring the receipt by economic entities of the data of interest on counterparties and business partners; The impact of modern changes in the organization of information exchange of institutional units is identified as a stage of evolutionary views on the possibilities of transmitting information in matters of theory and improving the technical base of the information process. It is argued to change the content of reporting information in the era of the "economy of trust" and to prepare personalized reporting as a result of evolutionary transformations of the basic source, improvement of technical conditions, ensuring a certain equalization of opportunities of communication participants and formation of social capital of the company. The results of the study concluded that the capabilities of artificial intelligence should be used in the collection and processing of information, and the preparation of accounts for accounting, financial, corporate, integrated and personalized, much less the interpretation of its content, remains the responsibility of a specialist in this field of knowledge.