影响大学生回收意愿的因素

Abdul Karim Zatul Himmah, Hasan Zuhairah, Sauid Muna Kameelah, Mustakim Nurul Ain, Mokhtar Noorzalyla, Ebrahim Zarina Begum, Mohamad Roseli Nur Hazwani
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摘要

马来西亚的回收计划自20世纪90年代初就开始了。不幸的是,调查结果表明,只有5%的家庭习惯被回收利用。因此,本研究采用计划行为理论(Theory of Planned Behavior, TPB),旨在探讨马来西亚大学生回收意向的影响因素。假设有六个因素影响回收意向行为:态度、过去的回收经验、主观规范、感知行为控制、道德规范和可用回收基础设施的便利性。本研究采用非概率抽样的方法,在大学生中随机抽取80个样本。使用描述性、相关性和回归分析对获得的数据进行分析。结果显示,所有被调查前因与大学生的回收意向有显著相关。研究结果还表明,68%的回收意向由态度、主观规范、道德规范、回收基础设施可用性的便利性、以前的回收经验和感知的行为控制共同决定。尽管由于受访者有限,研究结果并不具有普遍性,但研究结果可以为未来的研究方向提供指导,并为政策制定者提供有价值的信息,以制定与马来西亚回收有关的有效政策。
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Factors Influence Recycling Intention Among University Students
The recycling programs in Malaysia have been initiated since the early 1990s. Unfortunately, findings indicated that only five per cent of households’ practices are being recycled. Hence, by adopting the Theory of Planned Behavior (TPB), this study aimed to investigate the factors influencing recycling intention among university students in Malaysia. Hypothetically, six factors influence the recycling intention behaviour: attitude, past recycling experience, subjective norms, perceived behavioural control, moral norms, and convenience of availability recycling infrastructure. This study used non-probability sampling to obtain information from 80 randomly selected samples among university students. The data obtained were analysed using descriptive, correlation, and regression analyses. The findings showed that all the investigated antecedents significantly correlate with the recycling intention among university students. The findings also showed that the regression is significant, and 68% of recycling intention is jointly determined by attitude, subjective norm, moral norms, the convenience of availability of recycling infrastructure, previous recycling experience and perceived behavioural control. Even though the study’s findings are not generalisable due to limited respondents, the findings can provide future direction of research and offer policymakers valuable information to develop an effective policy related to recycling in Malaysia.
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