了解2014年世界杯期间移动应用程序的使用情况

A. C. Domingues, Fabrício A. Silva, T. R. Silva, Luis G. A. Diniz
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引用次数: 0

摘要

了解用户在大型活动期间如何使用移动服务是改进所提供服务的关键因素。2014年,巴西举办了国际足联世界杯,这是世界上最大的赛事之一。这项工作的目的是利用移动数据来发现巴西人在活动期间如何访问移动应用程序的重要见解。这里研究的数据集由2014年5342名巴西人的智能手机上安装的软件代理收集的移动应用程序使用记录组成。研究结果揭示了一些有趣的发现,即在比赛期间,手机访问与平时相比有何不同。
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Understanding Mobile Application Usage During the 2014 FIFA World Cup
Understanding how users consume mobile services during large events is a key factor in the improvement of the provided services. In 2014, Brazil hosted the FIFA World Cup, one of the biggest events in the world. The objective of this work is to exploit mobile data to discover important insights on how Brazilians accessed mobile applications during this event. The dataset studied here is composed of mobile application usage records collected during 2014 by a software agent installed on smartphones of 5,342 Brazilians. The results reveal interesting findings regarding how mobile accesses differ during the matches in comparison with ordinary days.
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