基于张量分析的电子商务网站顾客满意度评价模型

Weiming Yi, Peiwu Dong, Jing Wang
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引用次数: 1

摘要

以某电子商务网站为例,结合张量分析理论,在高阶空间建立了一种新的网站顾客满意度评价模型。该模型首先利用张量分析方法,用高阶张量对顾客满意度指标体系进行扩展。然后基于非负Tucker分解的高阶子空间分析给出了顾客满意度评价模型。最后,结合实际应用数据给出了模型的训练过程和测试结果。实验结果表明,该模型具有可行性和良好的性能。
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Customer Satisfaction Evaluation Model of E-commerce Website based on Tensor Analysis
Taking the e-commerce website as an example and combing with tensor analysis theory, a novel evaluation model of customer satisfaction on the website is established in higher order space. Firstly, the model takes use of tensor analysis to expand the index system of customer satisfaction with a high-order tensor. Then the customer satisfaction evaluation model is given by means of high order subspace analysis based on non-negative Tucker decomposition. Finally, the model training process and testing results are given with the data in real applications. Experimental results show that the model has feasibility and performs well.
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