{"title":"MCN组织可持续商业模式创新的动机与路径","authors":"Hui Wang, Shixiang Wang","doi":"10.2991/aebmr.k.210803.019","DOIUrl":null,"url":null,"abstract":"After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies' initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment","PeriodicalId":113468,"journal":{"name":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","volume":"141 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations\",\"authors\":\"Hui Wang, Shixiang Wang\",\"doi\":\"10.2991/aebmr.k.210803.019\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies' initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment\",\"PeriodicalId\":113468,\"journal\":{\"name\":\"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)\",\"volume\":\"141 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-08-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/aebmr.k.210803.019\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/aebmr.k.210803.019","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations
After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies' initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment
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