PERANCANGAN TYPEFACE ITIAK PULANG PATANG

The motif of itiak returns to patang is a sublime cultural heritage of Minangkabau. In Minangkabau society, there are three kinds of carvings that are inspired by nature. seen in the life of the Minangkabau people which still exist and are maintained until now. This idea was then developed into a concept for designing a visual typeface based on the back-to-back carving that has anatomical characters and the construction process is based on the rules in the typeface, so that this adaptation appears in Italic font. From engraved form to phonetic (single letter) its application as a font on a computer. After research and design, these ready-to-use fonts are socialized in the local area, prioritized at the education and government levels, which are used for the benefit of regional heads. The purpose of this design is to discuss and interpret the philosophical meaning contained in the carving, which reflects the life patterns of the Minangkabau people. This phenomenon is poured into the basic idea in creating an invincible typeface with the basic principles of typeface. This research method uses descriptive qualitative to reveal facts and circumstances by presenting what actually happened in the Minangkabau community. The approach used is a semiotic approach. Keywords: font, itiak pulang patang, italics.