运用价值链分析提高医疗服务质量

Seror Naji Mohsen aldouri, Manoj A. Kumbhalkar
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摘要

质量是世卫组织目前采取的最重要的战略之一,以争取时间取悦和处理客户,使审核员获得最大的利益。在卫生服务中,质量和价值已成为趋同的概念,由于注重质量管理和价值交付,患者作为客户的重要性已经提高。供应链的概念还有助于营销,因为它展示了为客户制造产品的公司网络的联系,并将注意力从单个交易转移到对整个系统的更全面的看法上。营销中的价值链理念在很大程度上拓宽了对供应链的认知。它描述了在价值链的每个层次上创造的价值,对于营销人员来说,它是满足价值链一部分客户的关键工具。本研究着眼于对价值链成功至关重要的众多价值方法,然后确定价值链的关键方面,并在与服务相关时跟踪它们。最后,它着眼于最复杂的服务之一,卫生服务系统。最后,通过评估决定卫生服务过程绩效的关键方面,研究揭示了卫生服务营销人员的一些重要含义。
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Use the Value Chain Analysis to Improve the Quality of Health Service
Quality is currently one of the most important strategies adopted by WHO in to gain time to please and deal with the client for the greatest possible benefit to auditors, In health service, quality and value have become convergent ideas, and the importance of patients as clients has grown as a result of a focus on quality management and value delivery.The supply chain idea also aids marketing by showcasing the ties that make up a network of firms that manufacture products for customers, as well as shifting the attention away from individual transactions and toward a more holistic view of the entire system. The value chain idea in marketing broadens the perception of the supply chain in a significant way. It describes the value created at each level of the chain and, for marketers, is a critical tool in satisfying customers for a portion of the value chain. This research looks at numerous value approaches that are critical for the value chain's success, then identifies key aspects of the value chain and follows them as they relate to services. Finally, it looks at one of the most complicated services, the health services system. Finally, the research reveals some crucial implications for health-service marketers by evaluating the critical aspects determining the performance of the health-service process.
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