Evaluation of Game Publishers and Study on the Player Preference Based on the Data from 1980 to 2020 in Video Game Market

This paper investigates the video game market from 1980 to 2020, through the visualization of data processing, and weighed calculation, analysis, focusing on the game players' preferences in different regions, and the evaluation of the top five game publishers in sales. The results show that there is little difference in game genre preferences between players in different regions, with Action, Sports and Shooting games generally very popular; North American players are the most likely to spend money on games, followed by users in Europe. Nintendo's games were the most welcomed in the market, while Sony Computer Entertainment received the highest score. In the part of discussion, the reasons why the players in different regions buy different types of games have been analyzed. There may be cultural differences, as well as differences in the games produced by major local game companies, that lead to players preferring different genre of games in different regions. And the reason why the same game in different regions of the sales gap is large, may include regional economic factors and cultural factors.