Strategická mediální komunikace Organizace spojených národů: příklad Demokratické republiky Kongo

The article deals with the approach of strategic communication (formerly information intervention) of the United Nations (UN), focusing on the context of the use of media for these purposes. This text provides an evaluation of the communication and information strategy applied to the case study of the Democratic Republic of the Congo (DRC) and the peacekeeping mission MONUC/MONUSCO. The aim is to reflect the evolution of media use in missions and to provide an overview of the development of the UN strategic information concept. Strategic communication with all stakeholders (involving the media access) is essential to establish and maintain mission effectiveness.