用Kano模型与台湾IPA模型探讨台南奇美博物馆游客满意度

Wu Ching Hsuan, Lin Yi Chun, Hsieh Shih Min, Li Shuenn Lai, T. Y. Lin
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引用次数: 0

摘要

近年来,营利与非营利组织在台湾发展迅速。非营利组织之间的竞争也很激烈,尤其是台南新兴的旅游业。经营者或游客都开始关注旅游品质。这项研究的对象是台南的非营利组织奇美博物馆。通过卡诺二维质量模型进行分类和设计问卷,赋予奇美博物馆不同层次的顾客需求,找到游客与奇美博物馆的接触点,以及奇美博物馆对游客的绩效指标。本研究可为日后奇美博物馆提升服务品质,提高参观者满意度提供参考。
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Discuss on tourist satisfaction of Tainan Chimei museum by Kano model and IPA model in Taiwan
Recently, profit and nonprofit organizations have devoloped rapidly in Taiwan. There is also a high competitiveness between nonprofit organizations, especially emerging tourist industries in Tainan. Operators or visitors all begin to focus on touristic qualities. The research is aimed at nonprofit organizations Chimei Museum in Tainan. By kano two-dimensional quality model to proceed classification and design questionnaire, it confers different levels of customer demand of Chimei Museum and finds the touch point of visitors and Chimei Museum and Chimei Museum's performance indicators to visitors. The research can provide Chimei Museum to enhance service quality, and raise visitors satisfaction in the future).
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