对客户体验概念的评估

Building Corporate Identity, Image and Reputation in the Digital Era Pub Date : 2021-07-16 DOI:10.4324/9781003080572-13

Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar

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摘要

基于本文围绕构建新的客户体验概念框架的总体研究目的，研究目标为:(1)识别客户体验的主要知识结构;(2)了解客户体验的知识结构是如何随时间变化的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An assessment of customer experience concept

Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.

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Building Corporate Identity, Image and Reputation in the Digital Era

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