STRENGTHENING THE PRESENCE OF SUBJECTIVE JOURNALISTIC VOICE IN THE NEWS AS A TREND OF THE DIGITAL ENVIRONMENT

The conventions traditionally attributed to journalism are increasingly challenged by theorists and practitioners of the media environment in modern conditions, which actualises the problem of the sustainability of the profession's normative core. The threat of the diminution of the ideals of objectivity and neutrality raises the need to study the possible strengthening of the journalistic voice as a trend that is gaining ground in the era of digital and social media. On the example of BuzzFeed News, Life, Regnum, UnCos|News, NeKhabar, Tengrinews, the degree of expression of the indicators of subjective journalistic voice in political news in crisis and non-crisis periods is determined. The results are compared with the intensity of the manifestation of the author's voice in the news texts created in line with the traditional media logic. The interconnections between the strength of the journalistic voice and the critical content of the publications are outlined. The author reveals the expansion of journalistic presence in the news, achieved by moving beyond the mode of strategic depersonalisation. The conclusion is made about the observed deviation in the digital environment from the practices of following an objective reporter's voice.