{"title":"中小企业品牌建设策略研究","authors":"Hiroshi Imahashi, K. Gemba, K. Uenishi","doi":"10.1109/IIAI-AAI.2016.87","DOIUrl":null,"url":null,"abstract":"We analyzed the brand-building of small-and medium-sized enterprises in the food manufacturing industry. Specifically, we analyzed the strategy and capabilities of traditional tofu production. The results of our research and study indicate, the need for management to have capabilities in sales-targeting, manufacturing, and distribution. Furthermore, management should be able to integrate, construct, and relocate capabilities.","PeriodicalId":272739,"journal":{"name":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Strategies for the Brand-Building of Small-and Medium-Sized Enterprises\",\"authors\":\"Hiroshi Imahashi, K. Gemba, K. Uenishi\",\"doi\":\"10.1109/IIAI-AAI.2016.87\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We analyzed the brand-building of small-and medium-sized enterprises in the food manufacturing industry. Specifically, we analyzed the strategy and capabilities of traditional tofu production. The results of our research and study indicate, the need for management to have capabilities in sales-targeting, manufacturing, and distribution. Furthermore, management should be able to integrate, construct, and relocate capabilities.\",\"PeriodicalId\":272739,\"journal\":{\"name\":\"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)\",\"volume\":\"55 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IIAI-AAI.2016.87\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IIAI-AAI.2016.87","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Strategies for the Brand-Building of Small-and Medium-Sized Enterprises
We analyzed the brand-building of small-and medium-sized enterprises in the food manufacturing industry. Specifically, we analyzed the strategy and capabilities of traditional tofu production. The results of our research and study indicate, the need for management to have capabilities in sales-targeting, manufacturing, and distribution. Furthermore, management should be able to integrate, construct, and relocate capabilities.
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