MANAGEMENT OF EMOTIONS AND THE SYNTAX OF RELATIONSHIPS

Purpose. This article explores and analyzes the first attempt in the history of Russian sociological thought to transfer the concept of “society of impressions” by G. Schulze, undertaken by the sociologist P. Aronson, to the sphere of personal relationships of individuals, and presented in the form of a mass popular scientific publication. In addition, the article examines the socio-cultural context of the modern information society, the so-called “experience economy” and the emerging practice of managing intersubjective relationships that develop in the remote access mode. Methodology. The author turns to the socio-philosophical and sociopsychological analysis of the emotionalization of modern culture. The article uses historical-philosophical and philosophical-anthropological methods for the analytical description of the transformation of personal relationships into economic constructs. Results. Particular attention is paid to the complexity of the genesis and definition of the essence of the interdisciplinary phenomenon of emotions in the comparability of various approaches already formed in the framework of psychology, sociology, and philosophy. The connection between individual prepositions of emotional syntax, and particular tactics of managing the process of establishing relationships is considered; mistakes are analyzed that lead to deformation of the links between the particular and the general due to wrong understanding or misunderstanding of the objective laws operating in this area. Practical implications. The results of the study can be applied in the field of cultural studies, philosophy of culture, psychology.