服务协同创造研究

R. Ching, A. Hui, Jashen Chen
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引用次数: 5

摘要

本研究以sd -逻辑和关系视图理论为基础,探讨了基于DART模型的协作动力学。我们通过在B2B上下文之外添加兼容和灵活的内容来扩展DART模型。当这些要素结合在一起时,它可以创造共同创造的动力,从而增强他们在服务创新方面的能力,并创造竞争优势。此外,环境的变化和信息技术的采用将缓和共同创造动态的影响,信任将影响服务创新的绩效。
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The Study of Service Co-creation
this research explores the dynamics of collaboration which is based on DART model, grounded on SD-Logic and relational view theory. We expand the DART model by adding compatible and flexible in addition to B2B context. When these elements are combined, it could create co-creation dynamics that could enhance their capabilities in service innovations and create competitive advantages. Furthermore, the changing environment and adoption of IT technology will moderate the effects of the co-creation dynamics, and trust will influence the performance of the service innovations.
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