{"title":"快时尚企业供应链管理战略与商业模式研究","authors":"Huang Jingxian","doi":"10.1109/ICEE.2010.872","DOIUrl":null,"url":null,"abstract":"Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.","PeriodicalId":420284,"journal":{"name":"2010 International Conference on E-Business and E-Government","volume":"56 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The Study of SCM Strategy and Business Model of Fast Fashion Enterprises\",\"authors\":\"Huang Jingxian\",\"doi\":\"10.1109/ICEE.2010.872\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.\",\"PeriodicalId\":420284,\"journal\":{\"name\":\"2010 International Conference on E-Business and E-Government\",\"volume\":\"56 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-05-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 International Conference on E-Business and E-Government\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICEE.2010.872\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on E-Business and E-Government","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEE.2010.872","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Study of SCM Strategy and Business Model of Fast Fashion Enterprises
Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.
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