COVID-19期间酒店的客户和员工满意度

Asier Baquero
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引用次数: 4

摘要

对服务行业的顾客满意度和员工满意度进行了各种学术研究。本研究聚焦于酒店行业,探讨1)员工最常与酒店客户接触的部门(前台、客房、酒吧和餐厅、厨房和娱乐)的工作满意度(内在、外在和一般);2)客户对这些部门的满意度。这项研究是在2019冠状病毒病大流行期间的2021年夏季开始时进行的。对1488个人的样本进行了分析,以找出员工工作满意度是否可以预测客户满意度。员工满意度的三个维度(内在、外在和一般)最低限度地解释了客户满意度,尽管并非所有部门都如此。在前台、厨房、酒吧和餐厅等部门,员工的外在满意度高于内在满意度。结果显示,酒店直接管理的部门和外包管理的部门(客房部和娱乐部)之间存在明显差异,员工满意度和客户满意度之间没有预测关系。
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Customer and employee satisfaction in hotels during COVID-19
Various academic studies have been conducted on customer and employee satisfaction in the service industries. This research focuses on the hotel sector, exploring 1) job satisfaction (intrinsic, extrinsic, and general) in departments whose employees most frequently come into contact with hotel customers (reception, housekeeping, bar and restaurant, kitchen, and entertainment); and 2) customer satisfaction for these departments. The research was carried out at the beginning of the 2021 summer season, during the COVID-19 pandemic. A sample of 1,488 individuals was analysed to find out if employee job satisfaction can predict customer satisfaction. Customer satisfaction was minimally explained by the three dimensions of employee satisfaction (intrinsic, extrinsic, and general), although not in all departments. Extrinsic employee satisfaction achieved higher results than intrinsic employee satisfaction in the reception, kitchen, and bar and restaurant departments. The results show a clear difference between departments that are managed directly by the hotel and those that are outsourced (housekeeping and entertainment), which did not show a predictive relationship between employee and customer satisfaction.
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