Study on Cultural and Creative Design of Traditional Chinese Calligraphy Tools in Digital Era

This paper analyzes the creative product design concept of traditional Chinese calligraphy tools (writing brushes, ink sticks, paper and inkstones) in the context of the new digital media era, as well as the development and practice methods of creative products. It explores how to present the design expression in accordance with the modern aesthetic elements in the design, and points out the practical importance of the design and development of the traditional Chinese calligraphy tools through a large number of data research and combining with the use habits and aesthetic habits of modern people. The author also looks into the design prospect of cultural and creative products