商务智能(BI)在电子商务企业中的应用实证研究——以YNYY医药连锁企业为例

Ye Qiongwei, Song Guangxing, L. Zhendong
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引用次数: 5

摘要

本文首先阐述了商务智能(BI)在中国电子商务企业应用的意义,并建立了商务智能在电子商务企业应用的概念模型。然后在此基础上,从时间、信息价值和技术三个角度对BI应用进行多维度分析。最后,以YNYY医药连锁企业零售门店补货系统为例,进一步对BI应用进行实证分析。
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An Empirical Study of Business Intelligence (BI) Application in E-business Enterprises: Taking YNYY Pharmaceutical Chain Enterprise as Example
This paper firstly explains the significance of Business Intelligence (BI) application in E-business enterprises in China, and develops the concept models for BI Application in E-business enterprises. And then based on this, it makes a multi-dimension analysis of BI application from the perspectives of time, information value and technology. Finally, it takes the replenishment system of retail stores of YNYY Pharmaceutical Chain Enterprise as an example to make further empirical analysis of BI application.
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