基于Web2.0的互联网商业模式影响因素研究

Lei Bing
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引用次数: 0

摘要

本文的研究对象是基于Web 2.0的互联网商业模式的影响因素。分别是网站的专业程度、服务的整合程度和会员的一致性。本文采用文献分析法的研究方法,从定性的角度分析了影响因素之间的关系,分析了它们对web 2.0网站的竞争能力、盈利能力、商业模式成熟程度和成功概率的影响。证明了这三个指标的变化方向与基于Web 2.0的互联网商业模式的变化方向是一致的。这一成果对商业模式的创新具有指导意义。最后,具体分析了三个影响因素的组成。
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Research on Influencing Factors of Internet Business Models Based on Web2.0
The influencing factors of Internet business model based on Web 2.0 are the study object. And they are professional degree of website, service integration and the consistency of members. This paper adopts the research method of literature analysis, analyzes the relationship among the influencing factors from the qualitative point of view and analyzes their influence to the web 2.0 website’s competitive capacity, profitability, ripening degree of business model and its probability of success. It proves that the change direction of the three indexes is the same to the change direction of Internet business model based on Web 2.0. This achievement is a guide to the innovation of business model. At last, the compositions of three influencing factors are analyzed specifically.
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