在线游戏化在新员工入职培训中的应用

K. Depura, M. Garg
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引用次数: 48

摘要

如果说工业革命时期的劳动者是体力劳动者,信息时代的劳动者是知识劳动者,那么技术时代的劳动者则是被称为“数字原住民”的新一代。自工业革命以来,员工形象已经从从事重复性和有限范围的体力工作的工人转变为从事信息创造和利用以获得商业优势的角色。然而,数字原生代改变了我们对员工在工作场所需要如何参与和挑战的看法。这一新一代也给组织的领导和人力资源经理带来了额外的挑战,特别是如何有效地管理他们,因为他们带来了独特的工作技能和态度。因此,组织和人力资源经理必须投入资金、时间和精力来理解和利用数字原生代的不同思维和行为方式。在本文中,作者分享了他们在一家世界领先的财富100强组织中运用在线社交工具和游戏化的创新方法成功吸引和培训新员工的经验和数据。
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Application of Online Gamification to New Hire Onboarding
While employees of the Industrial Revolution were manual workers, employees of the Information Age were considered as knowledge workers, employees of the Technological era are a new breed of generation known as Digital Natives. Employee profile since the Industrial revolution has changed from being workers who performed repetitive and limited range of physical tasks, to those performing roles involving the creation and utilization of information for the purpose of gaining business advantage. The Digital native generation, however, has altered our perception about how employees need to be engaged and challenged at their workplace. This new generation also pose and additional challenge to heads of the organizations in general and HR managers in particular on how to manage them effectively as they bring with them unique work skills and attitudes. As such it has become imperative for organizations and HR managers to particularly invest money, time and energy to understand and leverage on the different ways in which digital natives think and behave. In this paper, the authors share their experience and data of applying an innovative approach of using online social tools and gamification for successfully engaging and training new employees at a world's leading Fortune 100 organization.
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