Research on Innovation and Entrepreneurship of University Broadcasting and Hosting Major Based on Information Technology

The advent of the Internet era has brought about earth-shaking changes in the news media industry, which places higher demands on broadcasters. As a university, it is necessary to analyze the current teaching situation of the broadcasting and hosting major, and to explore a teaching path suitable for the Internet environment, to improve the professional quality of the graduates of the broadcasting and hosting major, and to ensure the consistency of university teaching and social needs. This article conducts research on the innovation and entrepreneurship of university broadcasters under the Internet background.