{"title":"网络效应对移动通信用户交换意愿的影响","authors":"Pengfei Cheng, Xinmei Liu","doi":"10.1109/ICSSSM.2007.4280304","DOIUrl":null,"url":null,"abstract":"Exploring the antecedents of the customers' behavior is an interesting and important field of marketing theory. Satisfaction and alternative attractiveness are crucial antecedents of customer's switching behavior. In mobile telecommunication industry, a new antecedent - network effect is introduced to explain the customers' switching behavior. Through the survey of 368 mobile users of Xi'an city, a structural equation model was performed to check the model. The result shows that the network effect is negatively associated with switching intention.","PeriodicalId":153603,"journal":{"name":"2007 International Conference on Service Systems and Service Management","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"The Impact of Network Effect on the Customer Switching Intention: in Mobile Telecommunication\",\"authors\":\"Pengfei Cheng, Xinmei Liu\",\"doi\":\"10.1109/ICSSSM.2007.4280304\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Exploring the antecedents of the customers' behavior is an interesting and important field of marketing theory. Satisfaction and alternative attractiveness are crucial antecedents of customer's switching behavior. In mobile telecommunication industry, a new antecedent - network effect is introduced to explain the customers' switching behavior. Through the survey of 368 mobile users of Xi'an city, a structural equation model was performed to check the model. The result shows that the network effect is negatively associated with switching intention.\",\"PeriodicalId\":153603,\"journal\":{\"name\":\"2007 International Conference on Service Systems and Service Management\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-06-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2007 International Conference on Service Systems and Service Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICSSSM.2007.4280304\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2007 International Conference on Service Systems and Service Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSSSM.2007.4280304","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Network Effect on the Customer Switching Intention: in Mobile Telecommunication
Exploring the antecedents of the customers' behavior is an interesting and important field of marketing theory. Satisfaction and alternative attractiveness are crucial antecedents of customer's switching behavior. In mobile telecommunication industry, a new antecedent - network effect is introduced to explain the customers' switching behavior. Through the survey of 368 mobile users of Xi'an city, a structural equation model was performed to check the model. The result shows that the network effect is negatively associated with switching intention.
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