贸易保护背景下民营企业如何开拓国内市场

Yang Lina, Yang Liyuan
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引用次数: 0

摘要

在中美贸易摩擦的背景下,民营企业应充分利用国内外“两种资源”和“两个市场”进行市场培育。在国外市场不景气的前提下,挖掘和培育国内市场显得尤为重要,但会受到市场、销售渠道、品牌等问题的制约。通过F集团的突破路径可以看出,政府应该从搭建内销供需平台、营销网络等方面帮助企业培育内销市场。
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How to Cultivate the Domestic Market for Private Enterprises Under the Background of Trade Protection
Under the background of Sino-US trade frictions, private enterprises should make full use of domestic and foreign "two resources" and "two markets" for market cultivation. Under the premise of a recession in foreign markets, it is particularly important to tap and cultivate the domestic market, but it will be restricted by issues such as market, sales channels, and brands. Through the breakthrough path of Group F, it can be seen that the government should help enterprises to Cultivate the domestic market from some aspects such as building domestic sales supply and demand platform and marketing network.
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