Characterization of Lipstick Brands by the Color Feature Analysis

Because the color of lipstick is important for total fashion image, we tried to analyze the characteristics of colors of lipsticks of popular brands especially for Japanese female students. Preparing a database consists of 294 color images obtained from websites of lipsticks, we performed statistical analyses such as distribution chart and decision tree for their RGB values. The analysis results show that “MAC has relatively different RGB values from other brands,” “The products with high R values tend to be CHANEL,” and some similarities between brands. Those successfully gave the subjective evidences for the empirical knowledge of the fashion expert.